AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £57
  •  Average Discount 13%
  •  Average Price (RRP) £730

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5080.1%
Smeg4830.7%
Apple4300.3%
Samsung3871.1%
AEG2871.2%
Hisense2752.0%
Beko2701.1%
Bosch2061.6%
Playstation1810.6%
Hotpoint1701.8%
NEFF1330.7%
Xbox1300.7%
Hoover1122.1%
Russell Hobbs1111.4%
Stoves1050.7%
Indesit1021.0%
Asus1002.5%
Nintendo990.3%
Miele981.0%
LG971.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of Β£56.97. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For Β£32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 95 days to go!

Jura E8 15363 Bean to Cup Coffee Machine - Chrome, Chrome
Jura
Jura E8 15363 Bean to Cup Coffee Machine - Chrome, Chrome
From
£1,395.00
Breville Bold VTR002 2 Slice Toaster - Grey, Grey
Breville
Breville Bold VTR002 2 Slice Toaster - Grey, Grey
From
£29.00
Braun CareStyle Compact Pro IS2565BL Pressurised Steam Generator Iron - White / Blue, White / Blue
Braun
Braun CareStyle Compact Pro IS2565BL Pressurised Steam Generator Iron - White / Blue, White / Blue
From
£169.00
Rangemaster LEIHDC90SC 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Rangemaster
Rangemaster LEIHDC90SC 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£334.00
Sharp KD-NHH8S7GW21-EN 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Sharp
Sharp KD-NHH8S7GW21-EN 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£349.00
8kg
Fisher & Paykel Series 7 Contemporary RF540ADUB7 Wifi Connected Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary RF540ADUB7 Wifi Connected Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
From
£2,618.00
Indesit INBUF011 Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Indesit
Indesit INBUF011 Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£339.00
Leisure Cookmaster CK100C210T 100cm Electric Range Cooker with Ceramic hob Hob - Anthracite - A Rated, Grey
Leisure
Leisure Cookmaster CK100C210T 100cm Electric Range Cooker with Ceramic hob Hob - Anthracite - A Rated, Grey
From
£1,179.00
Apple iPhone 16 Plus 256GB in Teal, Green
Apple
Apple iPhone 16 Plus 256GB in Teal, Green
From
£899.00
Apple iPad mini 8.3" 256GB WiFi 2024 - Blue, Blue
Apple
Apple iPad mini 8.3" 256GB WiFi 2024 - Blue, Blue
From
£559.00
Kenwood QuickMix Go HMP40.000RD Hand Mixer - Clay Red, Red
Kenwood
Kenwood QuickMix Go HMP40.000RD Hand Mixer - Clay Red, Red
From
£37.00
KitchenAid 5KEK1522BMS Kettle with Temperature Selector - Silver, Silver
KitchenAid
KitchenAid 5KEK1522BMS Kettle with Temperature Selector - Silver, Silver
From
£159.00
tado Smart Radiator Thermostat X Smart Thermostat - White, White
tadoΒΊ
tado Smart Radiator Thermostat X Smart Thermostat - White, White
From
£79.00
Candy CBBML18EK 177cm Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Candy
Candy CBBML18EK 177cm Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£399.00
Ninja CRISPi 4-in-1 Portable Glass FN101UKST Air Fryer - Stone, Brown
Ninja
Ninja CRISPi 4-in-1 Portable Glass FN101UKST Air Fryer - Stone, Brown
From
£149.00
Samsung A56 5G 256GB Smartphone in Awesome Light Grey, Grey
Samsung
Samsung A56 5G 256GB Smartphone in Awesome Light Grey, Grey
From
£419.00
NEFF N70 T26CIP8N0 58cm Gas Hob - Stainless Steel, Stainless Steel
NEFF
NEFF N70 T26CIP8N0 58cm Gas Hob - Stainless Steel, Stainless Steel
From
£349.00
Samsung S93F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S93F, Black
Samsung
Samsung S93F 55" 4K Ultra HD OLED Smart TV [2025] - QE55S93F, Black
From
£1,599.00
Dualit Classic Vario 72815 Kettle - Chrome, Chrome
Dualit
Dualit Classic Vario 72815 Kettle - Chrome, Chrome
From
£145.00
Sage The Smart Oven Pizzaiolo SPZ820BSS4GUK1 Pizza Maker - Brushed Stainless Steel, Stainless Steel
Sage
Sage The Smart Oven Pizzaiolo SPZ820BSS4GUK1 Pizza Maker - Brushed Stainless Steel, Stainless Steel
From
£729.00
Beko HygieneIntense BDFN15440G Full Size Dishwasher - Graphite - C Rated, Silver
Beko
Beko HygieneIntense BDFN15440G Full Size Dishwasher - Graphite - C Rated, Silver
From
£379.00
Battlefield 6 for Xbox Series X, White
Xbox
Battlefield 6 for Xbox Series X, White
From
£69.00
Gotham Knights for PS5, White
Playstation
Gotham Knights for PS5, White
From
£20.00
Swan Retro ST19020GN 4 Slice Toaster - Green, Green
Swan
Swan Retro ST19020GN 4 Slice Toaster - Green, Green
From
£47.00
Rangemaster Classic CLA100DFFBL/C 100cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic CLA100DFFBL/C 100cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
From
£2,319.00
AEG FSB42607Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - E Rated, Black
AEG
AEG FSB42607Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - E Rated, Black
From
£549.00
Vax Mach Air Energise UCA3GEV1 Upright Vacuum Cleaner, Blue
VAX
Vax Mach Air Energise UCA3GEV1 Upright Vacuum Cleaner, Blue
From
£69.00
Razer Barracuda X Gaming headset - Black, Black
Razer
Razer Barracuda X Gaming headset - Black, Black
From
£91.00
Apple iPhone 15 Plus 512GB in Black, Black
Apple
Apple iPhone 15 Plus 512GB in Black, Black
From
£999.00
Hoover H-WASH 350 H3WPS496TAMB6-80 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hoover
Hoover H-WASH 350 H3WPS496TAMB6-80 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£299.00
9kg
Fisher & Paykel Series 7 Contemporary RF610ADX6 Wifi Connected Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary RF610ADX6 Wifi Connected Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£2,341.00
NEFF N30 KI7851SE0G 177cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
NEFF
NEFF N30 KI7851SE0G 177cm High 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£749.00
Hisense 3S Series WF3S1043BW3 10.5kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hisense
Hisense 3S Series WF3S1043BW3 10.5kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£329.00
Leisure Cookmaster CK90C230T 90cm Electric Range Cooker with Ceramic hob Hob - Anthracite - A Rated, Grey
Leisure
Leisure Cookmaster CK90C230T 90cm Electric Range Cooker with Ceramic hob Hob - Anthracite - A Rated, Grey
From
£1,049.00
Candy CLH3S514EWK 143cm Small Fridge - White - E Rated, White
Candy
Candy CLH3S514EWK 143cm Small Fridge - White - E Rated, White
From
£229.00
Apple iPad mini 8.3" 128GB WiFi + Cellular 2024 - Starlight, White
Apple
Apple iPad mini 8.3" 128GB WiFi + Cellular 2024 - Starlight, White
From
£610.00
De'Longhi Eclettica KBY3001.PK Kettle - Pink, Pink
Delonghi
De'Longhi Eclettica KBY3001.PK Kettle - Pink, Pink
From
£69.00
Dualit Classic 72785 Kettle - Black, Black
Dualit
Dualit Classic 72785 Kettle - Black, Black
From
£144.00
tado Smart Radiator Thermostat X - Q Pack Smart Thermostat - White, White
tadoΒΊ
tado Smart Radiator Thermostat X - Q Pack Smart Thermostat - White, White
From
£260.00
Hotpoint HP4ID11CS80UK Fully Integrated Slimline Dishwasher - Black Control Panel with Fixed Door Fixing Kit - D Rated, Black
Hotpoint
Hotpoint HP4ID11CS80UK Fully Integrated Slimline Dishwasher - Black Control Panel with Fixed Door Fixing Kit - D Rated, Black
From
£359.00
LG InstaView GBG7190CEV Wifi Connected 186cm 60/40 No Frost Fridge Freezer - Black Steel - C Rated, Black
LG
LG InstaView GBG7190CEV Wifi Connected 186cm 60/40 No Frost Fridge Freezer - Black Steel - C Rated, Black
From
£1,379.00
Samsung A56 5G 256GB Smartphone in Awesome Graphite, Graphite
Samsung
Samsung A56 5G 256GB Smartphone in Awesome Graphite, Graphite
From
£419.00