AO Sale

  •  SALE on, save up to 46%
  •  Average Saving £47
  •  Average Discount 13%
  •  Average Price (RRP) £709

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.0%
Smeg4720.1%
Apple4000.2%
Samsung3880.6%
AEG3030.3%
Hisense3011.0%
Beko2660.9%
Bosch2441.6%
Hotpoint1941.1%
Playstation1740.3%
Russell Hobbs1630.7%
LG1410.4%
NEFF1330.3%
Xbox1300.2%
Hoover1202.0%
Indesit1131.4%
Haier982.6%
Nintendo920.2%
Asus910.7%
Belling911.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £47.16. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 147 days to go!

Moccamaster KBGT 741 79326 Filter Coffee Machine - Black, Black
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Breville Curve VKT017 Kettle - Black / Chrome, Black
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£39.00
Haier HDPW5618DWPK 185cm High 60/40 No Frost Fridge Freezer - Platinum Inox - D Rated, Silver
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Hisense PureFlat RF632N4BCE Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Samsung Galaxy Tab A9+ Folio Case for 11" Tablet - Blue, Blue
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Candy CMLS68EWK Integrated Under Counter 83cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
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Haier i-Pro Series 7 Plus HW100-B14979U1 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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Liebherr Plus CNc5724 202cm High 50/50 Frost Free Fridge Freezer - White - C Rated, White
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Samsung Series 8 SpaceMax RS66DG815CB1EU Wifi Connected Total No Frost American Fridge Freezer - Black - C Rated, Black
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Siemens IQ-300 KG49NXIDF 203cm High 70/30 Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
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Panasonic W60 55" 4K Ultra HD Smart Freely TV [2024] - TB-55W60AEY, Black
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Hoover H3WPS4126TAMB580 12kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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Morphy Richards Venture Retro Pyramid 100335 Kettle - Basalt, Grey
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AEG TI84IB00FZ 80cm Induction Hob - Black, Black
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Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
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GoPro Dual Battery Charger + Enduro Batteries For HERO12 Black, HERO11 Black, HERO10 Black, HERO9 Black, Black
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Rangemaster Estel Deluxe ESDL100EIPPCR/CM1 100cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
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Swan SC18411QOC Carpet Cleaner, Pink
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MSI Stealth 18 AI Studio A1VIG-001UK Laptop - NVIDIA GeForce RTX 4090, Intel Core Ultra 9, 2TB SSD, 64 GB RAM - Black, Black
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Apple USB-C to USB Adapter - White, White
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£19.00
Samsung The Frame Pro 75" 4K Ultra HD MiniLED Smart TV [2025] - QE75LS03FW, Black
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Smeg 50's Style Non-Stick Wok - Red, Red
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Philips Hue Ambiance Play Twin Pack and Extension Kit, Black
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Beko HygieneIntense BDFN15430X Full Size Dishwasher - Stainless Steel - D Rated, Stainless Steel
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Oral-B iO 9 Electric Toothbrush - Black, Black
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NEFF N30 D51NAA1C0B 53 cm Canopy Cooker Hood - Grey, Grey
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Rangemaster Classic CLA110EIBL/C 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
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Bosch Series 6 KGE49AWCAG 201cm High 70/30 Fridge Freezer - White - C Rated, White
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Bosch Series 2 FFL020MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
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Moccamaster CDT Grand Professional 39225 Filter Coffee Machine - Black / Silver, Black
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Breville Deep Fill VST082 Sandwich Toaster - Dark Steel, Stainless Steel
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Samsung RB33B610ESA 185cm High 70/30 No Frost Fridge Freezer - Silver - E Rated, Silver
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Miele DGC7350 Built In Steam Oven - Clean Steel, Stainless Steel
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Hisense GM642XHS 60cm Gas Hob - Stainless Steel, Stainless Steel
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Hoover HOMLSE68EWKP Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
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ASUS 14" CX1400CKA-NK0380 Chromebook - Silver, Silver
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TOP SPIN 2K25 for PS5, White
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Hoover H-WASH&DRY 350 H3DPS41066TABR80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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Hoover H-WASH&DRY 350 H3DPS41066TABR80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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Siemens IQ-300 KG39NXIBF 203cm High 70/30 Fridge Freezer - Stainless Steel - B Rated, Stainless Steel
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Apple Watch Series 10, 42mm, Natural Titanium Case, GPS + Cellular [2024] - Stone Grey Sport Band - S/M, Grey
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Morphy Richards Sear And Stew 461016 Slow Cooker - Black / Rose Gold, Black
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