AO Sale

  •  SALE on, save up to 46%
  •  Average Saving £47
  •  Average Discount 13%
  •  Average Price (RRP) £709

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.0%
Smeg4720.1%
Apple4000.2%
Samsung3880.6%
AEG3030.3%
Hisense3011.0%
Beko2660.9%
Bosch2441.6%
Hotpoint1941.1%
Playstation1740.3%
Russell Hobbs1630.7%
LG1410.4%
NEFF1330.3%
Xbox1300.2%
Hoover1202.0%
Indesit1131.4%
Haier982.6%
Nintendo920.2%
Asus910.7%
Belling911.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £47.16. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 147 days to go!

Smeg Classic SO6302M2N Built In Electric Single Oven with Microwave Function - Matte Black, Black
Smeg
Smeg Classic SO6302M2N Built In Electric Single Oven with Microwave Function - Matte Black, Black
From
£1,599.00
Remington Blow Dry & Style 1200W Airstyler AS7700 Hot Air Styler - Black, Black
Remington
Remington Blow Dry & Style 1200W Airstyler AS7700 Hot Air Styler - Black, Black
From
£35.00
Rangemaster Estel Deluxe ESDL100EIPSLT/AB1 100cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPSLT/AB1 100cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
From
£3,499.00
ASUS Zenbook S 14 OLED 14" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Scandinavian White, White
Asus
ASUS Zenbook S 14 OLED 14" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Scandinavian White, White
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£1,199.00
JBL Tune 770NC Noise Cancelling Over-Ear Headphones - Black, Black
JBL
JBL Tune 770NC Noise Cancelling Over-Ear Headphones - Black, Black
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£89.00
Samsung QN70F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN70F, Black
Samsung
Samsung QN70F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN70F, Black
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£1,999.00
Indesit DII 10N S Built In Electric Double Oven - Silver - A/A Rated, Silver
Indesit
Indesit DII 10N S Built In Electric Double Oven - Silver - A/A Rated, Silver
From
£329.00
JBL Wave Flex 2 Headphones - White, White
JBL
JBL Wave Flex 2 Headphones - White, White
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£49.00
Philips Hue Ambiance Lightstrip Outdoor 2m, White
Philips Hue
Philips Hue Ambiance Lightstrip Outdoor 2m, White
From
£124.00
Beko HIBG64120SW 61cm Gas Hob - White, White
Beko
Beko HIBG64120SW 61cm Gas Hob - White, White
From
£119.00
Oral-B Pro 3 3900 Electric Toothbrush 2 Pack - Black / Pink, Black
Oral-B
Oral-B Pro 3 3900 Electric Toothbrush 2 Pack - Black / Pink, Black
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£70.00
Star Buy
Rangemaster LEIHDC110SC 110cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Rangemaster
Rangemaster LEIHDC110SC 110cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£379.00
Rangemaster Elise ELS110EIRD 110cm Electric Range Cooker with Induction Hob - Cherry Red - A/A Rated, Red
Rangemaster
Rangemaster Elise ELS110EIRD 110cm Electric Range Cooker with Induction Hob - Cherry Red - A/A Rated, Red
From
£3,568.00
Hoover H-WASH 500 HW49AMC/1 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hoover
Hoover H-WASH 500 HW49AMC/1 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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£399.00
9kg
Hoover H-OVEN 500 HOC5S0978INPWF Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Hoover
Hoover H-OVEN 500 HOC5S0978INPWF Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
From
£549.00
Moccamaster KBG 741 Select 53820 Filter Coffee Machine - Pink, Pink
Moccamaster
Moccamaster KBG 741 Select 53820 Filter Coffee Machine - Pink, Pink
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£236.00
Breville One-Touch Espresso Coffee Machine - Black / Chrome - VCF107, Black
Breville
Breville One-Touch Espresso Coffee Machine - Black / Chrome - VCF107, Black
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£219.00
Hotpoint H7FHS51XUK Full Size Dishwasher - Silver - B Rated, Silver
Hotpoint
Hotpoint H7FHS51XUK Full Size Dishwasher - Silver - B Rated, Silver
From
£479.00
NEFF N30 KI7861SE0G 177cm High 60/40 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
NEFF
NEFF N30 KI7861SE0G 177cm High 60/40 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£749.00
Cyberpunk 2077 - Ultimate Edition for PS5, White
Playstation
Cyberpunk 2077 - Ultimate Edition for PS5, White
From
£43.00
Bertazzoni Master Series KT100P1XV 100cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bertazzoni
Bertazzoni Master Series KT100P1XV 100cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£699.00
Russell Hobbs Honeycomb 26071 4 Slice Toaster - Black, Black
Russell Hobbs
Russell Hobbs Honeycomb 26071 4 Slice Toaster - Black, Black
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£38.00
Samsung Series 7 RB53DG703CS9EU Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - Silver - C Rated, Silver
Samsung
Samsung Series 7 RB53DG703CS9EU Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - Silver - C Rated, Silver
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£1,249.00
Bosch Series 4 HQA534BS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Bosch
Bosch Series 4 HQA534BS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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£376.00
Braun Series 5 Hair Clipper - Black, Black
Braun
Braun Series 5 Hair Clipper - Black, Black
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£74.00
Eufy Omni S1 Pro T2080GA1 Robotic Vacuum Cleaner - Matte Black, Black
Eufy
Eufy Omni S1 Pro T2080GA1 Robotic Vacuum Cleaner - Matte Black, Black
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£999.00
Remington PROluxe You CB9800 Hot Air Styler - Grey, Grey
Remington
Remington PROluxe You CB9800 Hot Air Styler - Grey, Grey
From
£74.00
Rangemaster Estel Deluxe ESDL100EIPSLT/CM1 100cm Electric Range Cooker with Induction Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPSLT/CM1 100cm Electric Range Cooker with Induction Hob - Slate / Chrome - A/A Rated, Grey
From
£3,299.00
HP Victus Gaming 15-fb2004na 15.6" Gaming Laptop - NVIDIA GeForce RTX 2050, AMD Ryzen 5, 512GB SSD - Silver Glass, Silver
HP
HP Victus Gaming 15-fb2004na 15.6" Gaming Laptop - NVIDIA GeForce RTX 2050, AMD Ryzen 5, 512GB SSD - Silver Glass, Silver
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£737.00
Apple USB-C to MagSafe 3 Cable (2m) - Silver, Silver
Apple
Apple USB-C to MagSafe 3 Cable (2m) - Silver, Silver
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£49.00
Samsung QN80F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN80F, Silver
Samsung
Samsung QN80F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN80F, Silver
From
£2,399.00
Optoma UHD35STx Projector - White, White
Optoma
Optoma UHD35STx Projector - White, White
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£1,299.00
JBL Tune 770NC Noise Cancelling Over-Ear Headphones - Purple, Purple
JBL
JBL Tune 770NC Noise Cancelling Over-Ear Headphones - Purple, Purple
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£119.00
Beats Flex In-Ear Headphones - Slate, Graphite
Beats
Beats Flex In-Ear Headphones - Slate, Graphite
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£69.00
Beko AeroPerfect RecycledNet BBIS13400XC Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Beko
Beko AeroPerfect RecycledNet BBIS13400XC Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
From
£369.00
Panasonic SD-YR2550SXC Bread Maker with 31 programmes - Silver, Silver
Panasonic
Panasonic SD-YR2550SXC Bread Maker with 31 programmes - Silver, Silver
From
£200.00
Rangemaster LEIHDC110BC 110cm Chimney Cooker Hood - Black / Chrome, Black
Rangemaster
Rangemaster LEIHDC110BC 110cm Chimney Cooker Hood - Black / Chrome, Black
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£339.00
Rangemaster Classic CLA100ECCR/C 100cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic CLA100ECCR/C 100cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
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AEG HGB64420YM 60cm Gas Hob - Stainless Steel, Stainless Steel
AEG
AEG HGB64420YM 60cm Gas Hob - Stainless Steel, Stainless Steel
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£409.00
Indesit YTM1192XUK 9Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Indesit
Indesit YTM1192XUK 9Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£399.00
9kg
Moccamaster KBGT 741 79322 Filter Coffee Machine - Silver, Silver
Moccamaster
Moccamaster KBGT 741 79322 Filter Coffee Machine - Silver, Silver
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£258.00
Breville Curve VKT227 Kettle - Grey, Grey
Breville Curve
Breville Curve VKT227 Kettle - Grey, Grey
From
£39.00