AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £770

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4921.6%
Apple3910.2%
Samsung3422.7%
Hisense2906.6%
AEG2582.8%
Beko2541.3%
Bosch2153.5%
Playstation1870.2%
Hotpoint1722.3%
Russell Hobbs1473.9%
Nintendo1260.5%
Bertazzoni1240.0%
LG1233.0%
Xbox1220.1%
Hoover1163.4%
NEFF1151.7%
Stoves1030.0%
Indesit941.4%
Haier943.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.24. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11932.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

NEFF N50 KI7862FE0G 177cm 60/40 Integrated Frost Free Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
NEFF
NEFF N50 KI7862FE0G 177cm 60/40 Integrated Frost Free Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
From
£1,049.00
Smeg Victoria TR93GR 90cm Dual Fuel Range Cooker with Gas Hob - Slate - A/B Rated, Graphite
Smeg
Smeg Victoria TR93GR 90cm Dual Fuel Range Cooker with Gas Hob - Slate - A/B Rated, Graphite
From
£2,848.00
EA Sports PGA Tour for Xbox Series X, White
Xbox
EA Sports PGA Tour for Xbox Series X, White
From
£25.00
Rangemaster Professional Plus 60 PROPL60NGFSS/C 60cm Double Oven Gas Cooker with Full Width Electric Grill - Stainless Steel / Chrome - A+/A Rated, Stainless Steel
Rangemaster
Rangemaster Professional Plus 60 PROPL60NGFSS/C 60cm Double Oven Gas Cooker with Full Width Electric Grill - Stainless Steel / Chrome - A+/A Rated, Stainless Steel
From
£886.00
Rangemaster Elise ELS110EIMG 110cm Electric Range Cooker with Induction Hob - Mineral Green - A/A Rated, Green
Rangemaster
Rangemaster Elise ELS110EIMG 110cm Electric Range Cooker with Induction Hob - Mineral Green - A/A Rated, Green
From
£3,618.00
Beko UFF4584S Frost Free Under Counter Freezer - Silver - E Rated, Silver
Beko
Beko UFF4584S Frost Free Under Counter Freezer - Silver - E Rated, Silver
From
£279.00
Samsung Series 5 AI Energy WW90CGC04DAB 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Samsung
Samsung Series 5 AI Energy WW90CGC04DAB 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£339.00
9kg
Fisher & Paykel Series 7 Contemporary RF605QNUVX1 Wifi Connected Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary RF605QNUVX1 Wifi Connected Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£2,675.00
Russell Hobbs Maxi Deep 24570 Deep Fryer - Black, Black
Russell Hobbs
Russell Hobbs Maxi Deep 24570 Deep Fryer - Black, Black
From
£49.00
ASUS Vivobook Pro 15 15.6" Laptop - NVIDIA GeForce RTX 4050, AMD Ryzen 9, 512GB SSD, 16 GB RAM - Blue, Blue
Asus
ASUS Vivobook Pro 15 15.6" Laptop - NVIDIA GeForce RTX 4050, AMD Ryzen 9, 512GB SSD, 16 GB RAM - Blue, Blue
From
£1,299.00
AEG TXH508A2R 7Kg Heat Pump Tumble Dryer - White - A++ Rated, White
AEG
AEG TXH508A2R 7Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£439.00
7kg
Morphy Richards Illumination 108020 Kettle - Black, Black
Morphy Richards
Morphy Richards Illumination 108020 Kettle - Black, Black
From
£38.00
Stoves Richmond 110cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
Stoves
Stoves Richmond 110cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
From
£2,099.00
Smeg 50's Style CGF11WHUK Coffee Grinder - White, White
Smeg
Smeg 50's Style CGF11WHUK Coffee Grinder - White, White
From
£89.00
Star Buy
NEFF Z1655CA0 Air Fry & Grill Tray for Required for Air Fry Function for N70 & N90 Single and Double Ovens - Anthracite, Grey
NEFF
NEFF Z1655CA0 Air Fry & Grill Tray for Required for Air Fry Function for N70 & N90 Single and Double Ovens - Anthracite, Grey
From
£49.00
Hotpoint HPK 26402 XP4UK 204cm 70/30 Frost Free Fridge Freezer - Grey - E Rated, Grey
Hotpoint
Hotpoint HPK 26402 XP4UK 204cm 70/30 Frost Free Fridge Freezer - Grey - E Rated, Grey
From
£519.00
AO Protection Pack and Case Bundle for iPhone 15 Plus - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 15 Plus - Clear, Glass
From
£23.00
Canon PIXMA TR4755i Inkjet Printer - Black, Black
Canon
Canon PIXMA TR4755i Inkjet Printer - Black, Black
From
£69.00
PAW Patrol Rescue Wheels: Championship for PS4, White
Playstation
PAW Patrol Rescue Wheels: Championship for PS4, White
From
£35.00
Sage The Paradice 9 SFP638ALM2GUK1 With 8 Accessories - Almond Nougat, Gold
Sage
Sage The Paradice 9 SFP638ALM2GUK1 With 8 Accessories - Almond Nougat, Gold
From
£299.00
Rangemaster Classic Deluxe 110 CLDLB110DFPMGR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A/A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe 110 CLDLB110DFPMGR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A/A/A Rated, Green
From
£4,199.00
Braun All-in-One Series 7, 13in1 Hair Clipper - Black, Black
Braun
Braun All-in-One Series 7, 13in1 Hair Clipper - Black, Black
From
£45.00
Star Buy
HP Victus 15-fa2300na 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core i5, 512GB SSD - With HyperX Pulsefire Core - Gaming Mouse, HyperX Pulsefire Mat - Gaming Mouse Pad - Black - With Gaming Mouse + Gaming Mouse Pad, Black
HP
HP Victus 15-fa2300na 15.6" Gaming Laptop - NVIDIA GeForce RTX 4050, Intel Core i5, 512GB SSD - With HyperX Pulsefire Core - Gaming Mouse, HyperX Pulsefire Mat - Gaming Mouse Pad - Black - With Gaming Mouse + Gaming Mouse Pad, Black
From
£899.00
Dead Space for PS5, White
Playstation
Dead Space for PS5, White
From
£25.00
NEFF N70 KA3923IE0G Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
NEFF
NEFF N70 KA3923IE0G Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£2,079.00
Smeg Portofino KPF9AN 90cm Chimney Cooker Hood - Anthracite, Grey
Smeg
Smeg Portofino KPF9AN 90cm Chimney Cooker Hood - Anthracite, Grey
From
£749.00
Smeg Victoria TR93IGR2 90cm Electric Range Cooker with Induction Hob - Slate Grey - A/B Rated, Grey
Smeg
Smeg Victoria TR93IGR2 90cm Electric Range Cooker with Induction Hob - Slate Grey - A/B Rated, Grey
From
£3,359.00
WWE 2K23 for Xbox Series X, White
Xbox
WWE 2K23 for Xbox Series X, White
From
£26.00
Rangemaster Professional Plus 60 PROPL60DFFSS/C 60cm Double Oven Dual Fuel Cooker - Stainless Steel / Chrome - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Professional Plus 60 PROPL60DFFSS/C 60cm Double Oven Dual Fuel Cooker - Stainless Steel / Chrome - A/A Rated, Stainless Steel
From
£829.00
Rangemaster Nexus NEX110DFFCB/C 110cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black - A/A/A Rated, Black
Rangemaster
Rangemaster Nexus NEX110DFFCB/C 110cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black - A/A/A Rated, Black
From
£2,839.00
De'Longhi Rivelia EXAM440.55.G Bean to Cup Coffee Machine - Grey, Grey
Delonghi
De'Longhi Rivelia EXAM440.55.G Bean to Cup Coffee Machine - Grey, Grey
From
£649.00
Electra ECFF5050EIE 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Electra
Electra ECFF5050EIE 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£359.00
Samsung Series 8 AI Energy ecobubble WW90DB8U95GHU1 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Samsung
Samsung Series 8 AI Energy ecobubble WW90DB8U95GHU1 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£699.00
9kg
ASUS Vivobook 15 15.6" Laptop - AMD Ryzen 7, 512GB SSD, 16 GB RAM - Silver, Silver
Asus
ASUS Vivobook 15 15.6" Laptop - AMD Ryzen 7, 512GB SSD, 16 GB RAM - Silver, Silver
From
£429.00
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - M/L, Blue
Apple
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - M/L, Blue
From
£299.00
Morphy Richards Intellisteam 48775 Steamer - White, White
Morphy Richards
Morphy Richards Intellisteam 48775 Steamer - White, White
From
£99.00
Shark Anti Hair Wrap Plus with Powered Lift Away NZ780UKT Upright Vacuum Cleaner, Silver
Shark
Shark Anti Hair Wrap Plus with Powered Lift Away NZ780UKT Upright Vacuum Cleaner, Silver
From
£279.00
AO 45 Watt Lightning Charger for Mobile Phone, Tablet - White, White
AO
AO 45 Watt Lightning Charger for Mobile Phone, Tablet - White, White
From
£27.00
NEFF Z9401TY0 Teppanyaki Pan - Stainless Steel, Stainless Steel
NEFF
NEFF Z9401TY0 Teppanyaki Pan - Stainless Steel, Stainless Steel
From
£169.00
Krcher K3 Power Control Pressure Washer - Yellow, Yellow
Kärcher
Krcher K3 Power Control Pressure Washer - Yellow, Yellow
From
£139.00
Bosch Series 6 PCS7A5I90 75cm Gas Hob - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 PCS7A5I90 75cm Gas Hob - Stainless Steel, Stainless Steel
From
£589.00
Sony BRAVIA 5 XR55B 75" 4K Ultra HD MiniLED Smart Android TV [2025] - K75XR55BP, Black
Sony
Sony BRAVIA 5 XR55B 75" 4K Ultra HD MiniLED Smart Android TV [2025] - K75XR55BP, Black
From
£1,599.00