AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £56
  •  Average Discount 13%
  •  Average Price (RRP) £727

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.1%
Smeg4870.7%
Apple4310.3%
Samsung3941.1%
Hisense2771.9%
AEG2741.3%
Beko2731.0%
Bosch2111.6%
Playstation1810.6%
Hotpoint1731.8%
Xbox1300.7%
NEFF1300.8%
Hoover1202.1%
Russell Hobbs1111.4%
Stoves1060.7%
Indesit1060.9%
LG1051.5%
Asus992.6%
Miele981.0%
Nintendo980.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of ÂŖ56.39. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 93 days to go!

Apple Watch Series 10, 46mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - M/L, Blue
Apple
Apple Watch Series 10, 46mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - M/L, Blue
From
£530.00
Philips Hue White GU10 Smart Bulb - 2 Pack, White
Philips Hue
Philips Hue White GU10 Smart Bulb - 2 Pack, White
From
£39.00
Apple iMac 24", M4, 8-Core GPU, 256GB - 2024 - Blue, Blue
Apple
Apple iMac 24", M4, 8-Core GPU, 256GB - 2024 - Blue, Blue
From
£1,199.00
Bellissima Italia Steam Elixir Straightener BEL11865 Hair Straighteners - White / Gold, White
Bellissima Italia
Bellissima Italia Steam Elixir Straightener BEL11865 Hair Straighteners - White / Gold, White
From
£70.00
AirCraft AirMotion Hair Dryer - Grey, Grey
AirCraft
AirCraft AirMotion Hair Dryer - Grey, Grey
From
£119.00
Samsung Galaxy Book5 360 Copilot+ 15.6" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Grey - [2025], Grey
Samsung
Samsung Galaxy Book5 360 Copilot+ 15.6" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Grey - [2025], Grey
From
£1,449.00
Rangemaster Estel Deluxe ESDL90DFPHTH/CM1 90cm Dual Fuel Range Cooker - Heather / Chrome - A/A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPHTH/CM1 90cm Dual Fuel Range Cooker - Heather / Chrome - A/A Rated, Purple
From
£2,899.00
TCL C6KS 50" 4K Ultra HD MiniLED Smart Google TV [2025] - 50C6KS-UK, Silver
TCL
TCL C6KS 50" 4K Ultra HD MiniLED Smart Google TV [2025] - 50C6KS-UK, Silver
From
£399.00
AEG 8000 AuroraTech NDV8791CT 90cm Chimney Cooker Hood - Matt Black, Black
AEG
AEG 8000 AuroraTech NDV8791CT 90cm Chimney Cooker Hood - Matt Black, Black
From
£999.00
JBL Wave Flex 2 Earbuds - Black, Black
JBL
JBL Wave Flex 2 Earbuds - Black, Black
From
£50.00
Hogwarts Legacy - Deluxe Edition for Nintendo Switch 2, White
Nintendo
Hogwarts Legacy - Deluxe Edition for Nintendo Switch 2, White
From
£49.00
Sony BRAVIA Theatre System 6 HTS60.CEK 5.1 Surround Home Cinema System - Black, Black
Sony
Sony BRAVIA Theatre System 6 HTS60.CEK 5.1 Surround Home Cinema System - Black, Black
From
£474.00
Smeg 50s Style Left Hand Hinged Minibar FAB5LCR6 72cm High Fridge - Cream - C Rated, Cream
Smeg
Smeg 50s Style Left Hand Hinged Minibar FAB5LCR6 72cm High Fridge - Cream - C Rated, Cream
From
£899.00
Panasonic W95B 55" 4K Ultra HD MiniLED Smart Fire Freely TV [2025] - TV-55W95BEB, Black
Panasonic
Panasonic W95B 55" 4K Ultra HD MiniLED Smart Fire Freely TV [2025] - TV-55W95BEB, Black
From
£899.00
Targus Click-in Folio case for 11" Apple iPad - Black, Black
Targus
Targus Click-in Folio case for 11" Apple iPad - Black, Black
From
£27.00
Belling ComfortCook BEL GTG753RI 75cm Gas Hob - Black, Black
Belling
Belling ComfortCook BEL GTG753RI 75cm Gas Hob - Black, Black
From
£199.00
Smeg 50's Retro TSF01WHMUK 2 Slice Toaster - Matte White, White
Smeg
Smeg 50's Retro TSF01WHMUK 2 Slice Toaster - Matte White, White
From
£189.00
Leisure Cookmaster CK110F232C 110cm Dual Fuel Range Cooker with Gas Hob - Cream - A/A Rated, Cream
Leisure
Leisure Cookmaster CK110F232C 110cm Dual Fuel Range Cooker with Gas Hob - Cream - A/A Rated, Cream
From
£1,249.00
Smeg Victoria TR103IBL2 100cm Electric Range Cooker with Induction Hob - Black - A/B Rated, Black
Smeg
Smeg Victoria TR103IBL2 100cm Electric Range Cooker with Induction Hob - Black - A/B Rated, Black
From
£3,499.00
MSI Pro MP341CQ 34" UltraWide Quad HD 100Hz Curved Monitor - Black, Black
MSI
MSI Pro MP341CQ 34" UltraWide Quad HD 100Hz Curved Monitor - Black, Black
From
£199.00
Leisure Cuisinemaster Pro PR90C530X 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
Leisure
Leisure Cuisinemaster Pro PR90C530X 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
From
£1,079.00
Samsung Series 6 RB34C652DWW Wifi Connected 185cm 60/40 No Frost Fridge Freezer - White - D Rated, White
Samsung
Samsung Series 6 RB34C652DWW Wifi Connected 185cm 60/40 No Frost Fridge Freezer - White - D Rated, White
From
£769.00
Black + Decker Smart BXEH60014GB Dehumidifier - White, White
Black + Decker
Black + Decker Smart BXEH60014GB Dehumidifier - White, White
From
£219.00
Samsung DU7100 85" 4K Ultra HD Smart TV [2024] - UE85DU7100, Black
Samsung
Samsung DU7100 85" 4K Ultra HD Smart TV [2024] - UE85DU7100, Black
From
£899.00
Indesit My Time MTWC 91495 W UK N 9kg Washing Machine with 1400 rpm - White - B Rated, White
Indesit
Indesit My Time MTWC 91495 W UK N 9kg Washing Machine with 1400 rpm - White - B Rated, White
From
£259.00
9kg
Hotpoint NSWA 1146 WW UK 11kg Washing Machine with 1400 rpm - White - A Rated, White
Hotpoint
Hotpoint NSWA 1146 WW UK 11kg Washing Machine with 1400 rpm - White - A Rated, White
From
£329.00
Ninja Foodi Max Pro AF180UK Air Fryer - Black, Black
Ninja
Ninja Foodi Max Pro AF180UK Air Fryer - Black, Black
From
£129.00
Philips Hue Ambiance White and Colour Ambience GU10 Smart Bulb - 2 Pack, White
Philips Hue
Philips Hue Ambiance White and Colour Ambience GU10 Smart Bulb - 2 Pack, White
From
£85.00
Dyson V8 Advanced Cordless Vacuum Cleaner - Silver / Nickel, Silver
Dyson
Dyson V8 Advanced Cordless Vacuum Cleaner - Silver / Nickel, Silver
From
£229.00
Bellissima Italia Steam Elixir Hair Dryer - Black, Black
Bellissima Italia
Bellissima Italia Steam Elixir Hair Dryer - Black, Black
From
£70.00
AirCraft AirMotion Hair Dryer - Pink, Pink
AirCraft
AirCraft AirMotion Hair Dryer - Pink, Pink
From
£119.00
Acer Swift 3 SF314-43 14" Laptop - AMD Ryzen 5, 512GB SSD, 16 GB RAM - Silver, Silver
Acer
Acer Swift 3 SF314-43 14" Laptop - AMD Ryzen 5, 512GB SSD, 16 GB RAM - Silver, Silver
From
£669.00
Rangemaster Estel Deluxe ESDL90DFPMNT/CM1 90cm Dual Fuel Range Cooker - Mint / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPMNT/CM1 90cm Dual Fuel Range Cooker - Mint / Chrome - A/A Rated, Green
From
£2,599.00
Dyson Airwrap I.D. Straight & Wavy 533593-01 Hot Air Styler - Ceramic Patina / Topaz, Orange
Dyson
Dyson Airwrap I.D. Straight & Wavy 533593-01 Hot Air Styler - Ceramic Patina / Topaz, Orange
From
£399.00
AEG 6000 CombiQuick OK6NK40M Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Stainless Steel, Stainless Steel
AEG
AEG 6000 CombiQuick OK6NK40M Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Stainless Steel, Stainless Steel
From
£629.00
JBL Wave Flex 2 Earbuds - Pink, Pink
JBL
JBL Wave Flex 2 Earbuds - Pink, Pink
From
£49.00
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
Panasonic
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
From
£79.00
ASUS ProArt P16 OLED 16" Laptop - NVIDIA GeForce RTX 5070, AMD Ryzen AI 9 HX, 4TB SSD, 64 GB RAM - Black, Black
Asus
ASUS ProArt P16 OLED 16" Laptop - NVIDIA GeForce RTX 5070, AMD Ryzen AI 9 HX, 4TB SSD, 64 GB RAM - Black, Black
From
£2,799.00
Ratchet & Clank: Rift Apart for PS5, Blue
Playstation
Ratchet & Clank: Rift Apart for PS5, Blue
From
£70.00
Belling ComfortCook BEL BI903MFC Built In Electric Double Oven - Black - A/A Rated, Black
Belling
Belling ComfortCook BEL BI903MFC Built In Electric Double Oven - Black - A/A Rated, Black
From
£469.00
Smeg 50's Retro KLF03WHMUK Kettle - Matte White, White
Smeg 50's Retro
Smeg 50's Retro KLF03WHMUK Kettle - Matte White, White
From
£189.00
Leisure Cookmaster CK100C210K 100cm Electric Range Cooker with Ceramic Hob - Black - A/A Rated, Black
Leisure
Leisure Cookmaster CK100C210K 100cm Electric Range Cooker with Ceramic Hob - Black - A/A Rated, Black
From
£984.00