AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £770

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4921.6%
Apple3910.2%
Samsung3422.7%
Hisense2906.6%
AEG2582.8%
Beko2541.3%
Bosch2153.5%
Playstation1870.2%
Hotpoint1722.3%
Russell Hobbs1473.9%
Nintendo1260.5%
Bertazzoni1240.0%
LG1233.0%
Xbox1220.1%
Hoover1163.4%
NEFF1151.7%
Stoves1030.0%
Indesit941.4%
Haier943.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.24. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11932.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

Rangemaster Classic Deluxe 110 CLDLO110DFPPCR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Antique Brass - A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPPCR/AB1 110cm Dual Fuel Range Cooker with Gas Hob - Cream / Antique Brass - A Rated, Cream
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£3,699.00
Braun Series 5 Hair Clipper - Black, Black
Braun
Braun Series 5 Hair Clipper - Black, Black
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£31.00
Hoover Pro Wash&Dry Series 3 HBWR 485SB6-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 485SB6-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
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£479.00
CyberPowerPC AO22218 Gaming PC - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 500GB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22218 Gaming PC - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 500GB SSD - Black, Black
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£609.00
Oral-B iO 6 Electric Toothbrush - Pink, Pink
Oral-B
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£113.00
Smeg Portofino KPF9OG 90cm Chimney Cooker Hood - Olive Green, Green
Smeg
Smeg Portofino KPF9OG 90cm Chimney Cooker Hood - Olive Green, Green
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Hisense FV105D4BC21 Under Counter Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Hisense
Hisense FV105D4BC21 Under Counter Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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Hisense PureFlat RF632N4WIE Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense PureFlat RF632N4WIE Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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NEFF N30 D63IDK1S0B 60cm Chimney Cooker Hood - Black, Black
NEFF
NEFF N30 D63IDK1S0B 60cm Chimney Cooker Hood - Black, Black
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£369.00
Smeg 50s Style Retro Right Hand Hinge FAB30RSV5UK 172cm 70/30 Fridge Freezer - Silver - D Rated, Silver
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RSV5UK 172cm 70/30 Fridge Freezer - Silver - D Rated, Silver
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£1,299.00
Apple Watch Series 10, 46mm, Jet Black Aluminium Case, GPS + Cellular [2024] - Ink Sport Loop, Black
Apple
Apple Watch Series 10, 46mm, Jet Black Aluminium Case, GPS + Cellular [2024] - Ink Sport Loop, Black
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£439.00
Morphy Richards Total Control 403010 1.5 Litre Blender - Grey, Grey
Morphy Richards
Morphy Richards Total Control 403010 1.5 Litre Blender - Grey, Grey
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£54.00
Oral-B iO 3 Electric Toothbrush - Matt Black, Black
Oral-B
Oral-B iO 3 Electric Toothbrush - Matt Black, Black
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£50.00
GoPro Magnetic Swivel Clip for HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO9 Black, Black
Gopro
GoPro Magnetic Swivel Clip for HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO9 Black, Black
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Morphy Richards Signature Espresso Coffee Machine - Blue - 172025, Blue
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Morphy Richards Signature Espresso Coffee Machine - Blue - 172025, Blue
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£175.00
Sage the Toast Select Luxe STA735BST4GUK1 2 Slice Toaster - Black Stainless Steel, Black
Sage
Sage the Toast Select Luxe STA735BST4GUK1 2 Slice Toaster - Black Stainless Steel, Black
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£99.00
Bissell SpotClean 3681E Carpet Cleaner, Black
Bissell
Bissell SpotClean 3681E Carpet Cleaner, Black
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£249.00
Microsoft 365 Family Office Suite 6 Users - Annual Renewable Subscription, 12 Months Included, White
Microsoft
Microsoft 365 Family Office Suite 6 Users - Annual Renewable Subscription, 12 Months Included, White
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£96.00
Liebherr BioFresh CBNsfc 57vi Plus 202cm 60/40 Frost Free Fridge Freezer - Silver - C Rated, Silver
Liebherr
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£1,180.00
Roku Streaming Stick, Black
Roku
Roku Streaming Stick, Black
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£30.00
Samsung Odyssey G30D 24" Full HD 180Hz Gaming Monitor - Black, Black
Samsung
Samsung Odyssey G30D 24" Full HD 180Hz Gaming Monitor - Black, Black
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£129.00
Smeg 50s Style Retro Left Hand Hinge FAB28LBL6UK 153cm Small Fridge with Ice Box - Black - C Rated, Black
Smeg
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Candy CA38FL7NWXUK 25 Litre 38cm High, Built In Small Standard Microwave Oven - Stainless Steel, Stainless Steel
Candy
Candy CA38FL7NWXUK 25 Litre 38cm High, Built In Small Standard Microwave Oven - Stainless Steel, Stainless Steel
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Sony DVPSR760HB.CEK DVD Player - Black, Black
Sony
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£49.00
Braun Series 7 Mens Shaver - Grey, Grey
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£65.00
Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
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£499.00
Oral-B Vitality PRO Electric Toothbrush - Lilac, Pink
Oral-B
Oral-B Vitality PRO Electric Toothbrush - Lilac, Pink
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£25.00
Smeg Opera KD120HXE 120cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Smeg
Smeg Opera KD120HXE 120cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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Bosch Series 8 KFF96PIEP Wifi Connected Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Bosch
Bosch Series 8 KFF96PIEP Wifi Connected Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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AEG 6000 SurroundCook DCS531160M Built In Electric Double Oven - Black / Stainless Steel - A Rated, Black
AEG
AEG 6000 SurroundCook DCS531160M Built In Electric Double Oven - Black / Stainless Steel - A Rated, Black
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Hisense H20MOWS4UK 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - White, White
Hisense
Hisense H20MOWS4UK 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - White, White
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Beko CNG4582DVB 182cm 50/50 Frost Free Fridge Freezer - Black - E Rated, Black
Beko
Beko CNG4582DVB 182cm 50/50 Frost Free Fridge Freezer - Black - E Rated, Black
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£399.00
Smeg 50's Style Espresso Coffee Machine - Pastel Blue - ECF02PBUK, Blue
Smeg
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£319.00
Star Buy
Smeg 50s Style Retro Right Hand Hinge FAB28ROR5UK 153cm Small Fridge with Ice Box - Orange - D Rated, Orange
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28ROR5UK 153cm Small Fridge with Ice Box - Orange - D Rated, Orange
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£1,259.00
Miele 125 Edition H2766-1 BP Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Miele
Miele 125 Edition H2766-1 BP Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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£840.00
Russell Hobbs Distinctions 26420 Kettle - Black, Black
Russell Hobbs Distinctions
Russell Hobbs Distinctions 26420 Kettle - Black, Black
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£59.00
Apple iPhone 16 Pro 256GB in Natural Titanium, Titanium
Apple
Apple iPhone 16 Pro 256GB in Natural Titanium, Titanium
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£999.00
GoPro Suction Cup for HERO7 Black, HERO7 Silver, HERO7 White, Fusion, HERO (2018), HERO6 Black, HERO5 Black, HERO5 Session, Black
Gopro
GoPro Suction Cup for HERO7 Black, HERO7 Silver, HERO7 White, Fusion, HERO (2018), HERO6 Black, HERO5 Black, HERO5 Session, Black
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Morphy Richards Signature Espresso Coffee Machine - Grey - 172026, Grey
Morphy Richards
Morphy Richards Signature Espresso Coffee Machine - Grey - 172026, Grey
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£150.00
Lenovo L27i-4A 27" Full HD 100Hz Monitor - Grey, Grey
Lenovo
Lenovo L27i-4A 27" Full HD 100Hz Monitor - Grey, Grey
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£159.00
Hotpoint Class 2 HO 475P B UK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
Hotpoint
Hotpoint Class 2 HO 475P B UK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
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Ninja Artisan Outdoor Pizza Oven - Grey, Grey
Ninja
Ninja Artisan Outdoor Pizza Oven - Grey, Grey
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£299.00