AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £57
  •  Average Discount 13%
  •  Average Price (RRP) £731

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.1%
Smeg4870.7%
Apple4310.3%
Samsung3941.1%
Hisense2771.9%
AEG2741.3%
Beko2731.0%
Bosch2111.6%
Playstation1810.6%
Hotpoint1731.8%
Xbox1300.7%
NEFF1300.8%
Hoover1202.1%
Russell Hobbs1111.4%
Stoves1060.7%
Indesit1060.9%
LG1051.5%
Asus992.6%
Miele981.0%
Nintendo980.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of ÂŖ56.51. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 93 days to go!

Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
Dyson
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
From
£699.00
Hoover H-FRIDGE 300 HOCT3L517EWSK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
Hoover
Hoover H-FRIDGE 300 HOCT3L517EWSK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
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£349.00
Bosch Series 4 SMV4HVX00G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
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Samsung Series 8 AI Energy ecobubble WW90DB8U95GHU1 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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Hisense E7NQ 43" 4K Ultra HD QLED Smart Freely TV [2024] - 43E7NQTUK, Black
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AEG 6000 AutoSense LFX6G8434BI Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
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8kg
LEGO Harry Potter Collection for PS5, White
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Whirlpool FreshCare FFD 8489 BSV UK 8kg Washing Machine with 1400 rpm - White - A Rated, White
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8kg
Smeg Classic SO4301M0N 40 Litre 45cm High, Built In Microwave With Grill - Black, Black
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Belling Cookcentre 90E 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
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AO Screen Protector for Samsung S24, Transparent
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Samsung The Freestyle 2nd Gen 100" 1080p Smart Laser Projector, White
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Hisense 1Q Series DH1Q802BW2 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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8kg
Smeg Classic PGF30T-1 31cm Teppanyaki - Stainless Steel, Stainless Steel
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Samsung U8000F 75" 4K Ultra HD Smart TV [2025] - UE75U8000F, Black
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Hisense U8Q 75" 4K Ultra HD MiniLED Smart Freely TV [2025] - 75U8QTUK, Grey
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Wild Hearts S for Nintendo Switch 2, Red
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£45.00
Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Red, Red
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£59.00
Weber Traveler Compact Gas Barbecue - Black, Black
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Targus Classic Clamshell Case for 16" Laptop - Black, Black
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£20.00
Brother MFC-J6940DW Professional A3 Inkjet Printer - Black / White, Black
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Indesit MWI120GXUK 20 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
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Beko HCF61620X 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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Rangemaster Professional Deluxe PDL100DFFCR/C 100cm Dual Fuel Range Cooker - Cream - A/A Rated, Cream
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Breville Bold VKT222 Kettle - Grey, Grey
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Bertazzoni Master Series MAS95I1ENEC 90cm Electric Range Cooker with Induction Hob - Nero - A Rated, Black
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Sony X90L 55" 4K Ultra HD Smart Google TV [2023] - XR55X90LU, Black
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Russell Hobbs Buckingham 20680 Filter Coffee Machine with Timer - Black, Black
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PlayStation 5 (Model Group - Slim) 1 TB - White, White
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£479.00
Samsung Series 5 AI Energy OptimalDry DV90CGC0A0AB Wifi Connected 9Kg Heat Pump Tumble Dryer - Black - A++ Rated, Black
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9kg
Candy CLHS58EBK 85cm High Small Fridge - Black - E Rated, Black
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£189.00
Samsung Series 8 AI Energy ecobubble WW90DB8U95GBU1 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
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Hisense Hi4 BlackLine BI64221PDBG Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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LEGO Harry Potter Collection for Xbox Series X, White
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£20.00
Candy Smart Pro CWH4853DW4/1-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
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Candy Smart Pro CWH4853DW4/1-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
From
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Sony LinkBuds Open Wireless Earbuds - White, White
Sony
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Sharp GK4245K 70" 4K Ultra HD Smart TV [2024] - 4T-C70GK4245KB, Black
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Belling Farmhouse 90Ei 90cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
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AO Screen Protector for Samsung S24+, Transparent
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Star Buy
Magimix Le Glacier 11047 Ice Cream Maker - White, White
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NEFF N50 KI1812FE0G Integrated Upright 177cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
NEFF
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Smeg Classic PGF30B 51cm Stone Grill - Stainless Steel, Stainless Steel
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£569.00