AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

Breville High Gloss VTT968 2 Slice Toaster - Grey, Grey
Breville
Breville High Gloss VTT968 2 Slice Toaster - Grey, Grey
From
£44.00
Avowed Premium Edition for Xbox Series X/Series S - Digital Download, White
Xbox
Avowed Premium Edition for Xbox Series X/Series S - Digital Download, White
From
£90.00
Smeg 50's Style WKF01RD Whistling Hob Kettle - Red, Red
Smeg
Smeg 50's Style WKF01RD Whistling Hob Kettle - Red, Red
From
£119.00
Bosch Series 6 i-Dos WGH254A0GB 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 6 i-Dos WGH254A0GB 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£899.00
Samsung Series 9 AI Home RM90F67CECEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
Samsung
Samsung Series 9 AI Home RM90F67CECEU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
From
£2,919.00
Flymo EasiCut 450 970546201 Hedge Trimmer - Orange, Orange
Flymo
Flymo EasiCut 450 970546201 Hedge Trimmer - Orange, Orange
From
£69.00
TCL A300W 75" 4K Ultra HD QLED Smart Google TV - 75A300W-UK, Black
TCL
TCL A300W 75" 4K Ultra HD QLED Smart Google TV - 75A300W-UK, Black
From
£1,399.00
Dyson V16 Piston Animal Cordless Vacuum Cleaner - Black / Copper, Black
Dyson
Dyson V16 Piston Animal Cordless Vacuum Cleaner - Black / Copper, Black
From
£749.00
Tower SmartStart Gourmet 5 Piece Cookware Set - Black, Black
Tower
Tower SmartStart Gourmet 5 Piece Cookware Set - Black, Black
From
£79.00
Quooker 4in1 Fusion Tap Round, Cold Water Filter and PRO3-EQ B tank - Patinated Brass, Brass
Quooker
Quooker 4in1 Fusion Tap Round, Cold Water Filter and PRO3-EQ B tank - Patinated Brass, Brass
From
£1,985.00
Hisense BIM325G52BGUK 25 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
Hisense
Hisense BIM325G52BGUK 25 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
From
£299.00
Salter Phantom/Ghost Weighing Scale, Black
Salter
Salter Phantom/Ghost Weighing Scale, Black
From
£30.00
Panasonic NN-CF87LBBPQ 31 Litre 39cm High, Freestanding Combination Microwave Oven - Metallic Silver, Silver
Panasonic
Panasonic NN-CF87LBBPQ 31 Litre 39cm High, Freestanding Combination Microwave Oven - Metallic Silver, Silver
From
£549.00
Smeg Universal KBT600XE 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Smeg
Smeg Universal KBT600XE 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£479.00
Smeg 50s Style Retro Right Hand Hinge FAB30RRD5UK 172cm 80/20 Fridge Freezer - Red - D Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB30RRD5UK 172cm 80/20 Fridge Freezer - Red - D Rated, Red
From
£1,299.00
Smeg SE484EMTD 77cm Ceramic Hob - Black, Black
Smeg
Smeg SE484EMTD 77cm Ceramic Hob - Black, Black
From
£619.00
De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Black - EC230.BK, Black
Delonghi
De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Black - EC230.BK, Black
From
£89.00
Samsung Galaxy Z Fold5 5G 512GB Folding Smart Phone in Phantom Black, Black
Samsung
Samsung Galaxy Z Fold5 5G 512GB Folding Smart Phone in Phantom Black, Black
From
£749.00
Star Buy
Fridgemaster MC55265EB 180cm 70/30 Fridge Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MC55265EB 180cm 70/30 Fridge Freezer - Black - E Rated, Black
From
£278.00
Miele KM7361FL Induction Hob - Black, Black
Miele
Miele KM7361FL Induction Hob - Black, Black
From
£639.00
Smeg UKFS08EW Compact 84cm Fridge - White - E Rated, White
Smeg
Smeg UKFS08EW Compact 84cm Fridge - White - E Rated, White
From
£199.00
Apple Smart Folio for iPad Pro 11-inch (M4) M4 - Denim, Blue
Apple
Apple Smart Folio for iPad Pro 11-inch (M4) M4 - Denim, Blue
From
£79.00
Samsung Series 6 AI Energy ecobubble WD90DG6B85BBU1 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
Samsung
Samsung Series 6 AI Energy ecobubble WD90DG6B85BBU1 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
From
£829.00
Apple Refurbished AirPods Max - Lightning - Pink, Pink
Apple
Apple Refurbished AirPods Max - Lightning - Pink, Pink
From
£329.00
Segway Ninebot eKickScooter MAX G2 E Electric Scooter, Grey
Segway
Segway Ninebot eKickScooter MAX G2 E Electric Scooter, Grey
From
£639.00
Krcher AF 20 1.024-823.0 Air Purifier - White, White
Kärcher
Krcher AF 20 1.024-823.0 Air Purifier - White, White
From
£149.00
Smeg 50's Style WKF01WH Whistling Hob Kettle - White, White
Smeg
Smeg 50's Style WKF01WH Whistling Hob Kettle - White, White
From
£119.00
Bosch Series 6 i-Dos WGH254ARGB 10kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Bosch
Bosch Series 6 i-Dos WGH254ARGB 10kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
From
£899.00
Hotpoint Class 6 HCW6O7HTSBUK 53 Litre 46cm High, Built In Combination Microwave Oven - Black, Black
Hotpoint
Hotpoint Class 6 HCW6O7HTSBUK 53 Litre 46cm High, Built In Combination Microwave Oven - Black, Black
From
£549.00
Adobe Lightroom 1TB for Mac, PC, smartphone and tablet, for 1 User - Annual Renewable Subscription, 12 Months Included, White
Adobe
Adobe Lightroom 1TB for Mac, PC, smartphone and tablet, for 1 User - Annual Renewable Subscription, 12 Months Included, White
From
£129.00
Hotpoint HTX8017DCF2 80cm Induction Hob - Black, Black
Hotpoint
Hotpoint HTX8017DCF2 80cm Induction Hob - Black, Black
From
£799.00
Tower Trustone Induction 3 piece Pot Set - Black, Black
Tower
Tower Trustone Induction 3 piece Pot Set - Black, Black
From
£75.00
Quooker 3in1 Fusion Tap Round and PRO3-EQ B tank - Stainless Steel, Stainless Steel
Quooker
Quooker 3in1 Fusion Tap Round and PRO3-EQ B tank - Stainless Steel, Stainless Steel
From
£1,400.00
Hisense BIM320G52BGUK 20 Litre 38cm High, Built In Small Microwave With Grill - Black, Black
Hisense
Hisense BIM320G52BGUK 20 Litre 38cm High, Built In Small Microwave With Grill - Black, Black
From
£249.00
MSI Cyborg 15 A13VF-802UK 15.6" Laptop - NVIDIA GeForce RTX 4060, Intel Core i7, 512GB SSD, 16 GB RAM - Translucent Black, Black
MSI
MSI Cyborg 15 A13VF-802UK 15.6" Laptop - NVIDIA GeForce RTX 4060, Intel Core i7, 512GB SSD, 16 GB RAM - Translucent Black, Black
From
£899.00
Collect & Recycle, White
AO Recycling
Collect & Recycle, White
From
£30.00
Zanussi ZFV316K 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Zanussi
Zanussi ZFV316K 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£409.00
Smeg 50s Style Retro Left Hand Hinge FAB30LRD5UK 172cm 80/20 Fridge Freezer - Red - D Rated, Red
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LRD5UK 172cm 80/20 Fridge Freezer - Red - D Rated, Red
From
£1,299.00
Star Buy
Smeg Classic SO6302M2X Built In Electric Single Oven with Microwave Function - Stainless Steel, Stainless Steel
Smeg
Smeg Classic SO6302M2X Built In Electric Single Oven with Microwave Function - Stainless Steel, Stainless Steel
From
£1,309.00
Hisense GG643B 60cm Gas Hob - Black, Black
Hisense
Hisense GG643B 60cm Gas Hob - Black, Black
From
£179.00
Electra TDC8101W 8Kg Condenser Tumble Dryer - White - B Rated, White
Electra
Electra TDC8101W 8Kg Condenser Tumble Dryer - White - B Rated, White
From
£249.00
8kg
Hisense 3 Series WF3M841BWI Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
Hisense
Hisense 3 Series WF3M841BWI Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£399.00
8kg