AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £57
  •  Average Discount 13%
  •  Average Price (RRP) £731

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.1%
Smeg4870.7%
Apple4310.3%
Samsung3941.1%
Hisense2771.9%
AEG2741.3%
Beko2731.0%
Bosch2111.6%
Playstation1810.6%
Hotpoint1731.8%
Xbox1300.7%
NEFF1300.8%
Hoover1202.1%
Russell Hobbs1111.4%
Stoves1060.7%
Indesit1060.9%
LG1051.5%
Asus992.6%
Miele981.0%
Nintendo980.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of ÂŖ56.51. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 93 days to go!

Apple Magnetic Charger to USB-C Cable (1m) For Apple Watch Series 7 & Above - White, White
Apple
Apple Magnetic Charger to USB-C Cable (1m) For Apple Watch Series 7 & Above - White, White
From
£34.00
Krups Frothing Control XL XL100840 Milk Frother - Black, Black
Krups
Krups Frothing Control XL XL100840 Milk Frother - Black, Black
From
£36.00
Miele 125 Edition H2766-1 BP Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Miele
Miele 125 Edition H2766-1 BP Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
From
£884.00
Star Buy
Acer 15.6" Chromebook Plus 515 CB515-2H - Grey, Grey
Acer
Acer 15.6" Chromebook Plus 515 CB515-2H - Grey, Grey
From
£279.00
Honor Pad X8a 11" 64GB Tablet - Grey, Grey
Honor
Honor Pad X8a 11" 64GB Tablet - Grey, Grey
From
£99.00
Adobe Photoshop & Premiere Elements (Student & Teacher) Digital Download for Windows Or Mac, for 1 User - 3 Year License, 3 Year License Included, White
Adobe
Adobe Photoshop & Premiere Elements (Student & Teacher) Digital Download for Windows Or Mac, for 1 User - 3 Year License, 3 Year License Included, White
From
£95.00
Fitbit Inspire 3 Fitness Tracker - Black/Morning Glow, Black
Fitbit
Fitbit Inspire 3 Fitness Tracker - Black/Morning Glow, Black
From
£84.00
Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
Smeg
Smeg Classic SIM3964MB Induction Hob - Matt Black, Black
From
£1,599.00
Smeg FQI60KD Frost Free American Fridge Freezer - Dark Inox - D Rated, Stainless Steel
Smeg
Smeg FQI60KD Frost Free American Fridge Freezer - Dark Inox - D Rated, Stainless Steel
From
£1,759.00
Xbox Flight Simulator 2024 - 400 Simverse Coins Game Coins, White
Xbox
Xbox Flight Simulator 2024 - 400 Simverse Coins Game Coins, White
From
£100.00
Apple Magic Keyboard with Touch ID and Numeric Keypad - White, White
Apple
Apple Magic Keyboard with Touch ID and Numeric Keypad - White, White
From
£179.00
Optoma HD30LV 1080p Projector - White, White
Optoma
Optoma HD30LV 1080p Projector - White, White
From
£599.00
Cricut Joy Card Mat - 3 Pack - Blue, Blue
Cricut
Cricut Joy Card Mat - 3 Pack - Blue, Blue
From
£25.00
Indesit IDE6VMW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Indesit
Indesit IDE6VMW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
From
£399.00
Hisense S7NQ Canvas 65" 4K Ultra HD QLED Smart Freely TV - 65S7NQTUK, Black
Hisense
Hisense S7NQ Canvas 65" 4K Ultra HD QLED Smart Freely TV - 65S7NQTUK, Black
From
£1,399.00
TCL A300W 65" 4K Ultra HD QLED Smart Google TV - 65A300W-UK, Black
TCL
TCL A300W 65" 4K Ultra HD QLED Smart Google TV - 65A300W-UK, Black
From
£999.00
Secura QLTK1-B4 Starter Kit Tilting TV Wall Bracket For 40 to 70 inch TV's, Black
Secura
Secura QLTK1-B4 Starter Kit Tilting TV Wall Bracket For 40 to 70 inch TV's, Black
From
£59.00
Epson Expression Home XP-4200 Inkjet Three-in-One Printer - Black, Black
Epson
Epson Expression Home XP-4200 Inkjet Three-in-One Printer - Black, Black
From
£59.00
Kenwood Prospero+ KHC29.A0SI Stand Mixer with 4.3 Litre Bowl - Silver, Silver
Kenwood
Kenwood Prospero+ KHC29.A0SI Stand Mixer with 4.3 Litre Bowl - Silver, Silver
From
£180.00
Bosch Series 6 DRC97AQ50B Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 DRC97AQ50B Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
From
£1,589.00
Rangemaster Nexus NEX90EISL/C 90cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
Rangemaster
Rangemaster Nexus NEX90EISL/C 90cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
From
£3,049.00
Miele KM3034-1 81cm Gas Hob - Obsidian Black, Black
Miele
Miele KM3034-1 81cm Gas Hob - Obsidian Black, Black
From
£1,519.00
Flymo EasiLife Robot Lawnmower House 5976565-01, Grey
Flymo
Flymo EasiLife Robot Lawnmower House 5976565-01, Grey
From
£115.00
AEG IAE84411FB 80cm Induction Hob - Black, Black
AEG
AEG IAE84411FB 80cm Induction Hob - Black, Black
From
£869.00
Apple iPhone 15 Plus 128GB in Pink, Pink
Apple
Apple iPhone 15 Plus 128GB in Pink, Pink
From
£699.00
Beko FFG4545S 146cm High Small Frost Free Upright Freezer - Silver - E Rated, Silver
Beko
Beko FFG4545S 146cm High Small Frost Free Upright Freezer - Silver - E Rated, Silver
From
£419.00
CDA CDI6210 Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
CDA
CDA CDI6210 Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - E Rated, Stainless Steel
From
£469.00
Shark NeverChange5 HP150UK Air Purifier - White, White
Shark
Shark NeverChange5 HP150UK Air Purifier - White, White
From
£249.00
NEFF N70 V58NHQ4L0 80cm Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
NEFF
NEFF N70 V58NHQ4L0 80cm Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£1,999.00
Indesit Push&Go BWE 81496X WV UK 8kg Washing Machine with 1400 rpm - White - A Rated, White
Indesit
Indesit Push&Go BWE 81496X WV UK 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£269.00
8kg
Beko HygieneIntense BDFN26530B Full Size Dishwasher - Black - D Rated, Black
Beko
Beko HygieneIntense BDFN26530B Full Size Dishwasher - Black - D Rated, Black
From
£419.00
Honor Pad X8a 11" 128GB Tablet - Grey, Grey
Honor
Honor Pad X8a 11" 128GB Tablet - Grey, Grey
From
£129.00
Adobe Premiere Elements 2025 Digital Download for Windows Or Mac, for 1 User - 3 Year License, 3 Year License Included, White
Adobe
Adobe Premiere Elements 2025 Digital Download for Windows Or Mac, for 1 User - 3 Year License, 3 Year License Included, White
From
£87.00
Fitbit Sense 2 Smart Watch - Shadow Grey/Graphite, Grey
Fitbit
Fitbit Sense 2 Smart Watch - Shadow Grey/Graphite, Grey
From
£219.00
Smeg Classic SO6302M2N Built In Electric Single Oven with Microwave Function - Matte Black, Black
Smeg
Smeg Classic SO6302M2N Built In Electric Single Oven with Microwave Function - Matte Black, Black
From
£1,489.00
Midea MDWEF1034D(SS)-WG-UK Wifi Connected Slimline Dishwasher - Stainless Steel - C Rated, Stainless Steel
Midea
Midea MDWEF1034D(SS)-WG-UK Wifi Connected Slimline Dishwasher - Stainless Steel - C Rated, Stainless Steel
From
£319.00
Xbox Flight Simulator 2024 - 160 Simverse Coins Game Coins, White
Xbox
Xbox Flight Simulator 2024 - 160 Simverse Coins Game Coins, White
From
£40.00
Apple 13" MacBook Air, M4, 16GB RAM, 10 Core GPU, 512GB, 2025 - Midnight, Black
Apple
Apple 13" MacBook Air, M4, 16GB RAM, 10 Core GPU, 512GB, 2025 - Midnight, Black
From
£1,049.00
Samsung Series 7 SpaceMax RS70F67QCFEU Wifi Connected Total No Frost American Fridge Freezer - Black - C Rated, Black
Samsung
Samsung Series 7 SpaceMax RS70F67QCFEU Wifi Connected Total No Frost American Fridge Freezer - Black - C Rated, Black
From
£1,299.00
Optoma UHD35x Projector - White, White
Optoma
Optoma UHD35x Projector - White, White
From
£799.00
Cricut Joy Xtra Heat Transfer Vinyl Sheets - White, White
Cricut
Cricut Joy Xtra Heat Transfer Vinyl Sheets - White, White
From
£20.00
Indesit IDG6GS 60cm Double Oven Gas Cooker - Silver - A+/A Rated, Silver
Indesit
Indesit IDG6GS 60cm Double Oven Gas Cooker - Silver - A+/A Rated, Silver
From
£449.00