AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

Beko HIC64102 58cm Ceramic Hob - Black, Black
Beko
Beko HIC64102 58cm Ceramic Hob - Black, Black
From
£159.00
Smeg 50's Retro PBF01PKUK Blender & Smoothie Maker - Pink, Pink
Smeg
Smeg 50's Retro PBF01PKUK Blender & Smoothie Maker - Pink, Pink
From
£109.00
Smeg 50's Style Espresso Coffee Machine - Pastel Blue - EGF03PBUK, Blue
Smeg
Smeg 50's Style Espresso Coffee Machine - Pastel Blue - EGF03PBUK, Blue
From
£599.00
Bertazzoni Modern Series P906IM3G5NE Induction Hob - Nero, Black
Bertazzoni
Bertazzoni Modern Series P906IM3G5NE Induction Hob - Nero, Black
From
£1,699.00
Hisense RR220D4BDE 126cm Fridge with Ice Box - Silver - E Rated, Silver
Hisense
Hisense RR220D4BDE 126cm Fridge with Ice Box - Silver - E Rated, Silver
From
£229.00
Google Pixel 9 Pro XL 512GB Smartphone in Hazel Green, Green
Google
Google Pixel 9 Pro XL 512GB Smartphone in Hazel Green, Green
From
£1,319.00
Hisense KitchenFit Eclipse Series RB5K330GSFC 186cm 60/40 No Frost Fridge Freezer - Black / Stainless Steel - C Rated, Black
Hisense
Hisense KitchenFit Eclipse Series RB5K330GSFC 186cm 60/40 No Frost Fridge Freezer - Black / Stainless Steel - C Rated, Black
From
£889.00
Apple Mac mini, M4, 10 Core GPU, 512GB - 2024 - Silver, Silver
Apple
Apple Mac mini, M4, 10 Core GPU, 512GB - 2024 - Silver, Silver
From
£729.00
DJI Osmo Mobile 6, Grey
DJI
DJI Osmo Mobile 6, Grey
From
£125.00
TCL P7K 65" 4K Ultra HD QLED Smart Google TV [2025] - 65P7K-UK, Silver
TCL
TCL P7K 65" 4K Ultra HD QLED Smart Google TV [2025] - 65P7K-UK, Silver
From
£479.00
Rangemaster Edge Deluxe EDDL90DFGBLK/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Black Glass / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Edge Deluxe EDDL90DFGBLK/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Black Glass / Chrome - A/A Rated, Black
From
£2,599.00
Smeg 50's Retro KLF03SBMUK Kettle - Storm Blue, Blue
Smeg
Smeg 50's Retro KLF03SBMUK Kettle - Storm Blue, Blue
From
£189.00
LG QNED87A6 65" 4K Ultra HD MiniLED QNED Smart TV - 65QNED87A6B, Blue
LG
LG QNED87A6 65" 4K Ultra HD MiniLED QNED Smart TV - 65QNED87A6B, Blue
From
£948.00
LG QNED86A 43" 4K Ultra HD MiniLED Smart TV [2025] - 43QNED86A6C, Black
LG
LG QNED86A 43" 4K Ultra HD MiniLED Smart TV [2025] - 43QNED86A6C, Black
From
£499.00
Sharp HD2225K 32" HD Smart Roku TV [2025] - 1T-C32HD2225KB, Black
Sharp
Sharp HD2225K 32" HD Smart Roku TV [2025] - 1T-C32HD2225KB, Black
From
£139.00
Apple Watch SE 3, 44mm, Starlight Aluminium Case, GPS + Cellular [2025] - Starlight Sport Band - S/M, White
Apple
Apple Watch SE 3, 44mm, Starlight Aluminium Case, GPS + Cellular [2025] - Starlight Sport Band - S/M, White
From
£319.00
Rangemaster Classic Deluxe 90 CLDL90DFPMGR/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A Rated, Green
Rangemaster
Rangemaster Classic Deluxe 90 CLDL90DFPMGR/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Antique Brass - A Rated, Green
From
£3,099.00
Swann Add on Bullet Camera for AdvancedX Wired 3K Super HD Smart Home Security Cameras - White, White
Swann
Swann Add on Bullet Camera for AdvancedX Wired 3K Super HD Smart Home Security Cameras - White, White
From
£59.00
Smeg 50s Style Right Hand Hinged Minibar FAB5RDUJ6 72cm Fridge - Union Jack - C Rated, Union Jack
Smeg
Smeg 50s Style Right Hand Hinged Minibar FAB5RDUJ6 72cm Fridge - Union Jack - C Rated, Union Jack
From
£1,129.00
Xbox Series S 512 GB - White, White
Xbox
Xbox Series S 512 GB - White, White
From
£299.00
Smeg 50s Style Retro Left Hand Hinge FAB38LBL5 205cm 70/30 Frost Free Fridge Freezer - Black - E Rated, Black
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB38LBL5 205cm 70/30 Frost Free Fridge Freezer - Black - E Rated, Black
From
£1,769.00
Rangemaster Professional Plus PROP90NGFCR/C 90cm Gas Range Cooker - Cream - A+/A Rated, Cream
Rangemaster
Rangemaster Professional Plus PROP90NGFCR/C 90cm Gas Range Cooker - Cream - A+/A Rated, Cream
From
£2,399.00
Miele DA2578 70 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
Miele
Miele DA2578 70 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
From
£693.00
Smeg KBT1200XE 120cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Smeg
Smeg KBT1200XE 120cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£699.00
Smeg 50's Retro PBF01RDUK Blender & Smoothie Maker - Red, Red
Smeg
Smeg 50's Retro PBF01RDUK Blender & Smoothie Maker - Red, Red
From
£99.00
Smeg 50's Style Espresso Coffee Machine - Pastel Green - EGF03PGUK, Green
Smeg
Smeg 50's Style Espresso Coffee Machine - Pastel Green - EGF03PGUK, Green
From
£599.00
Bertazzoni Professional Series F6011PROELN Built In Electric Single Oven - Carbonio - A++ Rated, Black
Bertazzoni
Bertazzoni Professional Series F6011PROELN Built In Electric Single Oven - Carbonio - A++ Rated, Black
From
£899.00
AEG 5000 Series LFX50942B 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG 5000 Series LFX50942B 9kg Washing Machine with 1400 rpm - White - A Rated, White
From
£449.00
9kg
Siemens IQ-300 KS36VVIEPG 186cm Fridge - Stainless Steel Effect - E Rated, Stainless Steel
Siemens
Siemens IQ-300 KS36VVIEPG 186cm Fridge - Stainless Steel Effect - E Rated, Stainless Steel
From
£799.00
Vax SpinScrub Power Plus CDCW-SSXA Carpet Cleaner, Grey
VAX
Vax SpinScrub Power Plus CDCW-SSXA Carpet Cleaner, Grey
From
£129.00
Toshiba MW3-MM20PF(WH) 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - White, White
Toshiba
Toshiba MW3-MM20PF(WH) 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - White, White
From
£79.00
Hoover HI1C5SB1FS-80 Wifi Connected Integrated Slimline Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - C Rated, Silver
Hoover
Hoover HI1C5SB1FS-80 Wifi Connected Integrated Slimline Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - C Rated, Silver
From
£329.00
DJI Osmo Mobile SE, White
DJI
DJI Osmo Mobile SE, White
From
£85.00
TCL V6C 75" 4K Ultra HD Smart Google TV [2025] - 75V6C-UK, Silver
TCL
TCL V6C 75" 4K Ultra HD Smart Google TV [2025] - 75V6C-UK, Silver
From
£489.00
Rangemaster Edge Deluxe EDDLB110DFGBLK/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Black Glass / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Edge Deluxe EDDLB110DFGBLK/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Black Glass / Chrome - A/A Rated, Black
From
£3,979.00
CyberPowerPC AO22228 Gaming PC - NVIDIA GeForce RTX 5090, AMD Ryzen 7, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22228 Gaming PC - NVIDIA GeForce RTX 5090, AMD Ryzen 7, 1TB SSD - Black, Black
From
£3,299.00
Apple 96W USB-C Power Adapter 96 Watt - White, White
Apple
Apple 96W USB-C Power Adapter 96 Watt - White, White
From
£79.00
MSI Modern 14 C7M-407UK 14" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
MSI
MSI Modern 14 C7M-407UK 14" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
From
£499.00
Hoover H-DISH 700 HF 4A4S3PSA-80 Wifi Connected Full Size Dishwasher - Anthracite - A Rated, Grey
Hoover
Hoover H-DISH 700 HF 4A4S3PSA-80 Wifi Connected Full Size Dishwasher - Anthracite - A Rated, Grey
From
£499.00
Samsung Galaxy Watch8 LTE 2025, GPS - 44mm - Graphite, Silver
Samsung
Samsung Galaxy Watch8 LTE 2025, GPS - 44mm - Graphite, Silver
From
£359.00
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Garnet Red - A Rated, Red
Stoves
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Garnet Red - A Rated, Red
From
£3,199.00
Apple Watch SE 3, 44mm, Midnight Aluminium Case, GPS + Cellular [2025] - Midnight Sport Band - S/M, Black
Apple
Apple Watch SE 3, 44mm, Midnight Aluminium Case, GPS + Cellular [2025] - Midnight Sport Band - S/M, Black
From
£319.00