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DEALS
Iceland Sale
- SALE on, save up to 77%
- Average Saving £1
- Average Discount 32%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Softy Extra Large Soft Tissues £1.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.50
- Cadbury Milk Chocolate Crunchie Cake Bars 5 Pack 18% off£1.85
- Cadbury Wispa Chocolate Bar 9 Pack Multipack 213.3g £2.50
- Heinz Minestrone Tinned Soup 400g £1.70
- Heinz Monster Munch Pickled Onion Flavour Mayo 400g 18% off£2.00
- Iceland Luxury 8 Crispy Duck Skewers with Hoisin Dipping Sauce 290g £4.00
milk
cadbury easter eggs
turkey
toilet roll kitchen roll tissues
chocolate boxes gifts
mini rolls cake bars
multipacks
tinned soup
salad cream mayonnaise
luxury meat poultry
Iceland best sellers
- Willow Spread Alternative to Butter 500g £2.49
- Iceland Atlantic Cod Fillets 320g £3.50
- Arctic Royal 4 Large Atlantic Cod Loins 700g £12.50
- Iceland Luxury The Perfect Turkey Joint 1kg 77% off£3.00
butter margarine
fish fillets
luxury fish seafood
luxury meat poultry
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1498 | 1.5% |
| Cadbury | 134 | 3.5% |
| Iceland Luxury | 121 | 1.5% |
| Heinz | 89 | 3.5% |
| Slimming World | 82 | 3.5% |
| TGI Fridays | 74 | 2.7% |
| McVitie's | 74 | 2.1% |
| Birds Eye | 73 | 2.1% |
| MyProtein | 68 | 1.7% |
| Walkers | 67 | 0.0% |
| Cathedral City | 56 | 0.9% |
| Kellogg's | 47 | 2.3% |
| Young's | 44 | 10.2% |
| Müller | 43 | 0.0% |
| Whitworths | 42 | 1.8% |
| Warburtons | 40 | 0.0% |
| Home | 39 | 1.7% |
| The Daily Bakery | 37 | 0.0% |
| Coca-Cola | 36 | 0.1% |
| Nescafé | 34 | 0.4% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the End of summer sale in August with 418 items reduced and an average discount of 2.2%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 28/08/2025 | August | 418 | 2.2% |
| 01/09/2025 | September | 390 | 2.0% |
| 29/08/2025 | August | 379 | 2.0% |
| 31/08/2025 | August | 384 | 2.0% |
| 30/08/2025 | August | 360 | 1.9% |
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 20/08/2025 | August | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 23 days to go!
When are most items on sale?
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | £2.87 | £2.81 | £2.87 | £290.15 |
| Jun | £2.87 | £2.80 | £2.89 | £2.55 |
| Jul | £2.88 | £2.80 | £2.87 | £2.54 |
| Aug | £2.92 | £2.81 | £2.85 | £2.54 |
| Sep | £2.97 | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
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