AO Sale

  •  SALE on, save up to 53%
  •  Average Saving £50
  •  Average Discount 13%
  •  Average Price (RRP) £722

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.0%
Smeg4650.1%
Apple4030.2%
Samsung3900.7%
AEG3050.3%
Hisense2911.0%
Beko2671.0%
Bosch2441.5%
Hotpoint2001.4%
Playstation1760.1%
Russell Hobbs1510.2%
LG1380.3%
NEFF1350.3%
Xbox1300.1%
Hoover1261.9%
Indesit1111.5%
Haier992.6%
Nintendo970.0%
Miele920.3%
Asus910.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £49.89. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 145 days to go!

Oral-B iO 8 Electric Toothbrush - White Alabaster & Black Onyx, Black
Oral-B
Oral-B iO 8 Electric Toothbrush - White Alabaster & Black Onyx, Black
From
£258.00
Star Buy
Microsoft Flight Simulator 2024 Premium Deluxe Edition (Pre-Purchase/Launch Day) for Xbox Series X/Xbox Series S/PC - Digital Download, White
Xbox
Microsoft Flight Simulator 2024 Premium Deluxe Edition (Pre-Purchase/Launch Day) for Xbox Series X/Xbox Series S/PC - Digital Download, White
From
£129.00
AO Clear Case for Galaxy A35 - Clear, Glass
AO
AO Clear Case for Galaxy A35 - Clear, Glass
From
£19.00
AO Screen Protector for Samsung Galaxy S21 FE, Transparent
AO
AO Screen Protector for Samsung Galaxy S21 FE, Transparent
From
£24.00
Conair ExtremeSteam GSC24BL Handheld Garment Steamer - Blue, Blue
Conair
Conair ExtremeSteam GSC24BL Handheld Garment Steamer - Blue, Blue
From
£46.00
Beko CaffeExperto Espresso Coffee Machine - Black - CEP5302B, Black
Beko
Beko CaffeExperto Espresso Coffee Machine - Black - CEP5302B, Black
From
£119.00
Samsung Galaxy Tab S10 FE+ 10.9" 256GB WiFi Tablet - Silver, Silver
Samsung
Samsung Galaxy Tab S10 FE+ 10.9" 256GB WiFi Tablet - Silver, Silver
From
£599.00
KitchenAid KF7 Espresso Coffee Machine - Porcelain - 5KES8557BPL, White
KitchenAid
KitchenAid KF7 Espresso Coffee Machine - Porcelain - 5KES8557BPL, White
From
£1,599.00
Hisense 3S Series WD3S8043BT3 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
Hisense
Hisense 3S Series WD3S8043BT3 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Titanium - D Rated [Wash&Dry], A Rated [Wash Only], Titanium
From
£399.00
LG UA73006 43" 4K Ultra HD Smart TV - 43UA73006LA, Black
LG
LG UA73006 43" 4K Ultra HD Smart TV - 43UA73006LA, Black
From
£329.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Deep Pink, Pink
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Deep Pink, Pink
From
£65.00
Gran Turismo 7 for PS5, White
Playstation
Gran Turismo 7 for PS5, White
From
£70.00
Smeg Left Hand Hinge Mini Bar FAB5LDUJ5 72cm High Fridge - Union Jack - D Rated, Union Jack
Smeg
Smeg Left Hand Hinge Mini Bar FAB5LDUJ5 72cm High Fridge - Union Jack - D Rated, Union Jack
From
£1,149.00
Beko KDC611W 60cm Electric Cooker with Ceramic Hob - White - A/A Rated, White
Beko
Beko KDC611W 60cm Electric Cooker with Ceramic Hob - White - A/A Rated, White
From
£349.00
Rangemaster Professional Plus PROP100EICR/C 100cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Rangemaster
Rangemaster Professional Plus PROP100EICR/C 100cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
From
£2,599.00
Rangemaster Classic Deluxe CDL100DFFOG/B 100cm Dual Fuel Range Cooker - Olive Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100DFFOG/B 100cm Dual Fuel Range Cooker - Olive Green / Brass - A/A Rated, Green
From
£2,999.00
AEG AssistedCooking BPE748380T Built In Electric Single Oven with Pyrolytic Cleaning - Matte Black - A++ Rated, Black
AEG
AEG AssistedCooking BPE748380T Built In Electric Single Oven with Pyrolytic Cleaning - Matte Black - A++ Rated, Black
From
£900.00
Rangemaster Classic 60 CLA60EICR/C 60cm Electric Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic 60 CLA60EICR/C 60cm Electric Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
From
£919.00
Smeg 50s Style Retro Right Hand Hinge FAB28RDPP5 153cm High Small Fridge - Matte Perfectly Pale - D Rated, Cream
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDPP5 153cm High Small Fridge - Matte Perfectly Pale - D Rated, Cream
From
£1,859.00
Ring Alarm 2.0 Full Home Kit - White, White
Ring
Ring Alarm 2.0 Full Home Kit - White, White
From
£219.00
Beko CFG4501W 201cm High 40/60 Frost Free Fridge Freezer - White - E Rated, White
Beko
Beko CFG4501W 201cm High 40/60 Frost Free Fridge Freezer - White - E Rated, White
From
£439.00
Bertazzoni Modern Series KIN86MOD1XB 86 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
Bertazzoni
Bertazzoni Modern Series KIN86MOD1XB 86 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
From
£599.00
Bosch Series 6 PXV831HC1E 80cm Induction Hob - Black, Black
Bosch
Bosch Series 6 PXV831HC1E 80cm Induction Hob - Black, Black
From
£949.00
Hisense A6N 65" 4K Ultra HD Smart Freely TV [2024] - 65A6NTUK, Black
Hisense
Hisense A6N 65" 4K Ultra HD Smart Freely TV [2024] - 65A6NTUK, Black
From
£389.00
Hoover HHCH142ELK Chest Freezer - White - E Rated, White
Hoover
Hoover HHCH142ELK Chest Freezer - White - E Rated, White
From
£199.00
Beko EnergySpin B5W59411AW 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Beko
Beko EnergySpin B5W59411AW 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£379.00
9kg
Apple Watch SE (2nd Gen), 44mm, Midnight Aluminium Case, GPS [2024] - Midnight Sport Band - M/L, Black
Apple
Apple Watch SE (2nd Gen), 44mm, Midnight Aluminium Case, GPS [2024] - Midnight Sport Band - M/L, Black
From
£235.00
GoPro Head Strap 2.0 For Hero13 Black, Hero12 Black, Hero11 Black, Hero11 Mini, Hero10 Black Max, Black
Gopro
GoPro Head Strap 2.0 For Hero13 Black, Hero12 Black, Hero11 Black, Hero11 Mini, Hero10 Black Max, Black
From
£25.00
Oral-B PRO Junior Electric Toothbrush - Green, Green
Oral-B
Oral-B PRO Junior Electric Toothbrush - Green, Green
From
£35.00
Oral-B iO 3 Electric Toothbrush - Matt Black, Black
Oral-B
Oral-B iO 3 Electric Toothbrush - Matt Black, Black
From
£75.00
AO Clear Case for Samsung Galaxy A55 - Clear, Glass
AO
AO Clear Case for Samsung Galaxy A55 - Clear, Glass
From
£19.00
AO Screen Protector for Samsung Galaxy S21 Ultra, Transparent
AO
AO Screen Protector for Samsung Galaxy S21 Ultra, Transparent
From
£24.00
Conair ExtremeSteam GSC24PK Handheld Garment Steamer - Pink, Pink
Conair
Conair ExtremeSteam GSC24PK Handheld Garment Steamer - Pink, Pink
From
£46.00
Beko CaffeExperto Espresso Coffee Machine - Stainless Steel - CEP5304X, Stainless Steel
Beko
Beko CaffeExperto Espresso Coffee Machine - Stainless Steel - CEP5304X, Stainless Steel
From
£149.00
Samsung Galaxy Tab S10 FE+ 10.9" 128GB WiFi Tablet - Silver, Silver
Samsung
Samsung Galaxy Tab S10 FE+ 10.9" 128GB WiFi Tablet - Silver, Silver
From
£499.00
KitchenAid KF7 Espresso Coffee Machine - Stainless Steel - 5KES8557BSX, Stainless Steel
KitchenAid
KitchenAid KF7 Espresso Coffee Machine - Stainless Steel - 5KES8557BSX, Stainless Steel
From
£1,599.00
Omron M3 Comfort Upper arm Blood Pressure Monitor, White
Omron
Omron M3 Comfort Upper arm Blood Pressure Monitor, White
From
£50.00
LG UA73006 50" 4K Ultra HD Smart TV - 50UA73006LA, Black
LG
LG UA73006 50" 4K Ultra HD Smart TV - 50UA73006LA, Black
From
£399.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Carbon Black, Black
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Carbon Black, Black
From
£59.00
UNCHARTED: Legacy of Thieves Collection for PS5, White
Playstation
UNCHARTED: Legacy of Thieves Collection for PS5, White
From
£43.00
Bosch Series 6 PCS7A5B90 75cm Gas Hob - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 PCS7A5B90 75cm Gas Hob - Stainless Steel, Stainless Steel
From
£619.00
Smeg 50's Retro HMF01RDUK Hand Mixer with 3 Accessories - Red, Red
Smeg
Smeg 50's Retro HMF01RDUK Hand Mixer with 3 Accessories - Red, Red
From
£149.00