AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

Bosch Series 6 SMS6TCI02G Full Size Dishwasher - Brushed Steel, Stainless Steel
Bosch
Bosch Series 6 SMS6TCI02G Full Size Dishwasher - Brushed Steel, Stainless Steel
From
£999.00
PlayStation PULSE Elite Wireless Gaming Headset - White, White
Playstation
PlayStation PULSE Elite Wireless Gaming Headset - White, White
From
£129.00
Google Pixel 10 Pro 128GB Smartphone in Moonstone, Blue
Google
Google Pixel 10 Pro 128GB Smartphone in Moonstone, Blue
From
£879.00
Rangemaster Classic Deluxe OC CLDLO110EIPSTB/CM1 110cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPSTB/CM1 110cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
From
£3,999.00
Beko AeroFlow HarvestFresh CNAD5692VPZ 192cm 50/50 Frost Free Fridge Freezer - Black Steel - D Rated, Black
Beko
Beko AeroFlow HarvestFresh CNAD5692VPZ 192cm 50/50 Frost Free Fridge Freezer - Black Steel - D Rated, Black
From
£559.00
Turtle Beach Rematch Advanced Wired XB For Xbox One,Xbox One S,Xbox One X - Blue Kitsune Everglow, Blue
Turtle Beach
Turtle Beach Rematch Advanced Wired XB For Xbox One,Xbox One S,Xbox One X - Blue Kitsune Everglow, Blue
From
£35.00
SpongeBob SquarePants: Battle for Bikini Bottom - Rehydrated for Nintendo Switch, White
Nintendo
SpongeBob SquarePants: Battle for Bikini Bottom - Rehydrated for Nintendo Switch, White
From
£24.00
Bosch Series 4 KFN96APEAG Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Bosch
Bosch Series 4 KFN96APEAG Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£1,499.00
Smeg DIFABBL Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Smeg
Smeg DIFABBL Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£949.00
Rangemaster Classic Deluxe CDL110EICY/C 110cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CDL110EICY/C 110cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
From
£4,199.00
Miele KM2010 65cm Gas Hob - Clean Steel, Stainless Steel
Miele
Miele KM2010 65cm Gas Hob - Clean Steel, Stainless Steel
From
£569.00
Rangemaster Classic Deluxe CDL90ECRB/C 90cm Electric Range Cooker with Ceramic Hob - Regal Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL90ECRB/C 90cm Electric Range Cooker with Ceramic Hob - Regal Blue / Chrome - A/A Rated, Blue
From
£3,399.00
George Foreman Indoor/Outdoor 22460 Health Grill - Silver / Black, Black
George Foreman
George Foreman Indoor/Outdoor 22460 Health Grill - Silver / Black, Black
From
£119.00
Bertazzoni Master Series MAS105I2EBIC 100cm Electric Range Cooker with Induction Hob - Bianco - A/A Rated, White
Bertazzoni
Bertazzoni Master Series MAS105I2EBIC 100cm Electric Range Cooker with Induction Hob - Bianco - A/A Rated, White
From
£3,199.00
Kenwood Dawn ZJP09.000BL Kettle - Blue, Blue
Kenwood Dawn
Kenwood Dawn ZJP09.000BL Kettle - Blue, Blue
From
£49.00
Beko CNG4692VPS 192cm 50/50 Frost Free Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Beko
Beko CNG4692VPS 192cm 50/50 Frost Free Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£499.00
AEG 6000 SteamBake CCX6740ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
AEG
AEG 6000 SteamBake CCX6740ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
From
£659.00
Rangemaster Classic Deluxe CLDL90DFPMGR/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Chrome - A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CLDL90DFPMGR/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Chrome - A Rated, Green
From
£2,899.00
Oral-B iO 3 Electric Toothbrush - Blue / Black, Blue
Oral-B
Oral-B iO 3 Electric Toothbrush - Blue / Black, Blue
From
£98.00
Stoves Richmond 90cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
Stoves
Stoves Richmond 90cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A/A/A Rated, Grey
From
£1,699.00
Belling Farmhouse 100Ei 100cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Belling
Belling Farmhouse 100Ei 100cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
From
£1,514.00
Elden Ring Nightreign for PS5, White
Playstation
Elden Ring Nightreign for PS5, White
From
£35.00
Hotpoint HPKH 1261W S4UK 182cm 50/50 Frost Free Fridge Freezer - Silver - E Rated, Silver
Hotpoint
Hotpoint HPKH 1261W S4UK 182cm 50/50 Frost Free Fridge Freezer - Silver - E Rated, Silver
From
£399.00
MSI Summit 13 AI Evo A2HMTG-069UK 13.3" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black, Black
MSI
MSI Summit 13 AI Evo A2HMTG-069UK 13.3" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black, Black
From
£1,380.00
Flymo ULTRALIFE 1500 970715201 Lawn Mower - Orange, Orange
Flymo
Flymo ULTRALIFE 1500 970715201 Lawn Mower - Orange, Orange
From
£1,199.00
Dyson Airwrap I.D. Curly+Coily Hot Air Styler - Ceramic Pink / Rose Gold, Pink
Dyson
Dyson Airwrap I.D. Curly+Coily Hot Air Styler - Ceramic Pink / Rose Gold, Pink
From
£399.00
Hisense PureFlat Eclipse RS9P628GPFE Plumbed Total No Frost American Fridge Freezer - Black / Stainless Steel - E Rated, Black
Hisense
Hisense PureFlat Eclipse RS9P628GPFE Plumbed Total No Frost American Fridge Freezer - Black / Stainless Steel - E Rated, Black
From
£1,599.00
Sharp HT-SBW182 HT-SBW182 2.1 Soundbar with Wireless Subwoofer - Black, Black
Sharp
Sharp HT-SBW182 HT-SBW182 2.1 Soundbar with Wireless Subwoofer - Black, Black
From
£119.00
Rangemaster Classic Deluxe CLDL100EIPMGR/CM1 100cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CLDL100EIPMGR/CM1 100cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
From
£3,599.00
Beko AeroFlow HarvestFresh CNAD5692DVPZ 192cm 50/50 Frost Free Fridge Freezer - Black Steel - D Rated, Black
Beko
Beko AeroFlow HarvestFresh CNAD5692DVPZ 192cm 50/50 Frost Free Fridge Freezer - Black Steel - D Rated, Black
From
£599.00
Turtle Beach Rematch Advanced Wired XB For Xbox One,Xbox One S,Xbox One X - Dark Cosmos Reveal, Black
Turtle Beach
Turtle Beach Rematch Advanced Wired XB For Xbox One,Xbox One S,Xbox One X - Dark Cosmos Reveal, Black
From
£35.00
Norton Digital Download for Windows, Mac, for 1 Device - Annual Subscription, White
Norton
Norton Digital Download for Windows, Mac, for 1 Device - Annual Subscription, White
From
£60.00
Bosch Series 4 CMA583MB0B 44 Litre 45cm High, Built In Combination Microwave Oven - Black, Black
Bosch
Bosch Series 4 CMA583MB0B 44 Litre 45cm High, Built In Combination Microwave Oven - Black, Black
From
£699.00
Smeg Classic DOSP6390X Built In Electric Double Oven with Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Classic DOSP6390X Built In Electric Double Oven with Pyrolytic Cleaning - Stainless Steel - A/A Rated, Stainless Steel
From
£1,199.00
Rangemaster Professional Deluxe PDL90DFFCY/C 90cm Dual Fuel Range Cooker with Gas Hob - Cranberry - A/A Rated, Red
Rangemaster
Rangemaster Professional Deluxe PDL90DFFCY/C 90cm Dual Fuel Range Cooker with Gas Hob - Cranberry - A/A Rated, Red
From
£2,499.00
Miele ESW7120 Built In Warming Drawer - Clean Steel, Stainless Steel
Miele
Miele ESW7120 Built In Warming Drawer - Clean Steel, Stainless Steel
From
£1,529.00
Bertazzoni KT90P1NEV 90cm Chimney Cooker Hood - Black, Black
Bertazzoni
Bertazzoni KT90P1NEV 90cm Chimney Cooker Hood - Black, Black
From
£649.00
Rangemaster Classic Deluxe CDL90DFFMG/B 90cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL90DFFMG/B 90cm Dual Fuel Range Cooker with Gas Hob - Mineral Green / Brass - A/A Rated, Green
From
£2,499.00
George Foreman 7 Portion 25051 Health Grill - Gun Metal, Grey
George Foreman
George Foreman 7 Portion 25051 Health Grill - Gun Metal, Grey
From
£99.00
NEFF N30 KI1311SE0 Integrated Upright 102cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
NEFF
NEFF N30 KI1311SE0 Integrated Upright 102cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
From
£549.00
Bertazzoni Master Series MAS95I2EBIC 90cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS95I2EBIC 90cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
From
£2,999.00
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
From
£189.00